Table of Contents

Acknowledgements and Dedication   iv
Note from the Author   vi

Introduction.....1 Read It Online!

Part One - Why are Americans Looking?

Chapter One: What's In It For Me?.....9 Read It Online!
Chapter Two: A Business Revolution:
                         A Return To Ownership.....15
Chapter Three: No Loyalty From Royalty.....29
Chapter Four: The State Of The American Dream:
                         Let's Get Personal.....41
Chapter Five: The Plight Of The Professional.....55

Part Two - What Have They Found?

Chapter Six: Profit Sharing - Why It Works.....65
Chapter Seven: Modern Marketing
                         Three P's and a D.....75
Chapter Eight: What The Experts Say.....89
Chapter Nine: How Money Is Made.....101
Chapter Ten: A Networking Frenzy.....107

Bibliography.....119

Appendix A: Goal Setting.....125